balance for better


Today is International Women’s Day! This year’s theme, Balance for Better, is all about actively working towards a more gender balanced world. As we are woman-owned and 71% of staff being women, we are very aware of the challenges women face in the workplace and beyond. Whether it’s making sure there is adequate representation of women in leadership roles, closing the pay gap, eliminating sexual harassment, or any of the other issues women face, there is still work to be done. The good news – the future looks promising!


After coming from other companies that were male-dominated, many of the women at Bradley are thankful to work at a company comprised of so many other women. We feel that there is more of a sense of collaboration in this environment. While it can sometimes feel like being a woman is a constant battle for respect and opportunities, from it, we have seen a unique comradery amongst women, especially in the business world. Our female brand managers feel that many of their female clients prefer working with someone who is a woman as well. There is a shared understanding of the things that have to be overcome, so there is an instant bond.


Years ago, our industry was made up of mostly men. The disparity is lessening, but that has not been without its challenges. As a woman, you have to work extra hard to combat gender-based discrimination in order to succeed. We are proud to be woman-owned and to be a company full of strong women. We understand the need to better the balance and are hopeful that in the years ahead there will be increased gender equality in our world. How are you working towards creating gender parity in your workplace and beyond?