A QR code is a specific matrix barcode (or two-dimensional code) readable by dedicated QR barcode readers and camera phones. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be text, a URL, or some other data. Common in Japan, where it was created by Toyota subsidiary Denso-Wave in 1994, the QR code is one the most popular types of two-dimensional barcodes. QR is the abbreviation for Quick Response, as the creator intended the code to allow its' contents to be decoded at high speed. What way can QR codes by used? Listed below are some ways that QR codes are used today.
QR is used in many different ways today. QR codes can track things such as packages, inventory and even web site visitors. The ability to track and measure data makes QR very attractive and useful in business today. QR codes were originally created to track manufacturing parts. Today QR codes are now used in a much broader context, they are used both commercially and socially as they can efficiently communicate data. QR codes can be used to quickly communicate data. QR codes are used to in many areas, QR codes are used today in many forms, some of the ways are listed below:
QR is used all around the world today. Most major companies use QR codes to promote their products in foreign markets such as Japan. In the United States many companies are now becoming aware of the power that QR codes hold. Use is quickly being adopted as more and more people are using QR codes everyday via computers and mobile devices such as cell phones, tablets, and camera imaging devices. Every major smart phone today has the ability to read QR codes, anyone with a smart phone can scan, read, and share QR codes instantly with their friends and co-workers.
Why use QR? QR is trackable and measurable which allows for adaptability to achieve success in your marketing efforts like never before. QR is interactive when allows businesses to engage and work with their customers in new and exciting ways. QR is contagious because of the nature of QR, most codes are shared between networks of friends, QR is a wonderful way to engage your audience. For more creative ways to use QR and find out how best to tailor a QR campaign towards your business contact a QR specialist at The Bradley Co.
Below are three examples of QR being used by major companies: Disney, Louis Vuitton, and the BBC.
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