
DTE AMI Smart Meter Mailer
Project: DTE AMI Smart Meter Mailer

Project: DTE AMI Smart Meter Mailer

DTE Energy wanted to inform customers about the new AMI Smart Meter that was installed at their residence. We created a mailing that was sent to every new AMI Meter customer that included a letter and a magnet. The magnet highlighted the key benefits of having the new meter.
The survey reported that 81% of clients remembered the actual magnet received and 50% remembered the information that was placed on the magnet. Due to the wonderful feedback from clients, a total of 1.5 million magnets were later sent out.
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We tell your brand’s story through merchandise and strategy to elevate engagement and increase impact.

Project: DTE AMI Smart Meter Mailer

DTE Energy wanted to inform customers about the new AMI Smart Meter that was installed at their residence. We created a mailing that was sent to every new AMI Meter customer that included a letter and a magnet. The magnet highlighted the key benefits of having the new meter.
The survey reported that 81% of clients remembered the actual magnet received and 50% remembered the information that was placed on the magnet. Due to the wonderful feedback from clients, a total of 1.5 million magnets were later sent out.
.jpg)


We tell your brand’s story through merchandise and strategy to elevate engagement and increase impact.

Project: DTE AMI Smart Meter Mailer

DTE Energy wanted to inform customers about the new AMI Smart Meter that was installed at their residence. We created a mailing that was sent to every new AMI Meter customer that included a letter and a magnet. The magnet highlighted the key benefits of having the new meter.
.jpg)


We tell your brand’s story through merchandise and strategy to elevate engagement and increase impact.

Project: DTE AMI Smart Meter Mailer

DTE Energy wanted to inform customers about the new AMI Smart Meter that was installed at their residence. We created a mailing that was sent to every new AMI Meter customer that included a letter and a magnet. The magnet highlighted the key benefits of having the new meter.
.jpg)


We tell your brand’s story through merchandise and strategy to elevate engagement and increase impact.